Let me chat a bit with you about your yearly marketing plan for making enticing offers as a coach or provider so you put out fruitful content simply by planning once and then allowing yourself to profit all year long. You can do this.
I also refer to this plan as your yearly "focus plan" or your yearly "challenges-for-your-followers" plan - depending on how you want to promote in your business and your business model in general.
So, if you are struggling to grow your business, you might want to have a yearly focus or content plan in place.
If you don't know how to make an offer, which is like a special "sale" or "deal", then you will want to make a yearly marketing plan so you do have a deal in place and you're not left behind when other businesses are making deals and participating in sales during peak sales times of the year.
I also refer to this plan as your yearly "focus plan" or your yearly "challenges-for-your-followers" plan - depending on how you want to promote in your business and your business model in general.
So, if you are struggling to grow your business, you might want to have a yearly focus or content plan in place.
If you don't know how to make an offer, which is like a special "sale" or "deal", then you will want to make a yearly marketing plan so you do have a deal in place and you're not left behind when other businesses are making deals and participating in sales during peak sales times of the year.
Why go to the work of planning now for 8 months from now?
Because you don't want to be flying at the seat of your pants and making it up as you go.
You at least want to know what your plan is, then of course, you can make some tweaks and turns as you need.
I challenge you to make offers, though, and regularly.
In fact...
I challenge you to make a deal a month for the next 12 months.
If you are not growing as you like, you need to put a little fire under your offers.
Instead of saying, "I've got a service I provide, here's the link to sign-up," or "call to sign up," I suggest lighting some fire under this offer. That is, make it a deal. One that comes and goes. If people understand your offers come and go, they'll understand that they need to take action on it, not wait for later but now. That's what you want! People who take action when you place a piece of content out like an offer with a deal.
You can do this every month.
It doesn't need to be difficult.
It's not just for those who want to provide sales or money off of their products, for some types of businesses, especially those who don’t sell physical products there's other "deals" that can be made. These non-product businesses might choose to add a bonus for the month or provide a coupon for a package deal for the month or offer a "focus" of the month.
If it’s not in your interest to have a sale, because maybe you don’t want to discount your services, having a monthly focus or challenge might be the incentive that pushes people to say yes to being a member or starting up with you…as a health coach, life coach, fitness coach or chiropractor.
A focus of the month would be where you have a challenge or something you or they will focus on and they will get the details of it when they join with you - or your membership, or your program, or sign up for your services today.
The focus of the month is usually outcome-related in a way that people are highly interested. Instead of "Weight loss" you may offer a "Clean-eating month challenge" and it's only available for those who are members and if they join this month.
What do you give these people who sign up for under a "focus of the month." This is up to you. You can make it simple and provide a checklist and a little video instructing them what to do and what to use to do it well. Then you can provide tools, a tracker, a grocery list, a recipe book or something that helps them do this challenge either with you, or with the group, or DIY-style with you checking up on them and providing a little extra for their program. You might just plan on taking everyone who is a paying member in your practice along for the ride with this particular challenge and do this each month. People join in as they are called.
You can plan a few simple, recurring challenges for a focus of the month events or for the whole entire year. Simplest to plan 3-4 focuses and repeat them as they fit. Then, maybe switch to a "free trial" or "money or percent off" or "special package deal" for certain special months, like your birthday, Black Friday or Christmas and provide a digital product (like you can on Gumroad.com) with coupons for a sale, or a physical product or package of products that you can also charge on Gumroad.com and ship to someone.
People need a reason to BUY NOW and you planning your year out for these sales will give that to them and keep your appointment books and income full and filling.
Here's what I suggest in a yearly plan (for products)...
1. Price your product with a regular price you like, then add $10 - $20 (or more if a higher ticket product). You add so you can later provide deals and sales
2. Add even another $10-$20 to the product price and then you are ready for super-sales times
For example,
Let's say I sell a supplement package for detoxing for $90. I then might choose to add up to $20 to this price to come up with my retail price of $110 for this particular detox product package. Then when my birthday or another special event or holiday comes up, I market it down for a super sale and provide it for the price of $90!
Then, I might have a group of affiliates who are interested in promoting what I do too (and I'm legally able to have this), I might provide them with a coupon like you can on Gumroad products you set up (it also allows for you to pay the affiliate as an incentive too), and that coupon is for $10 off for anyone they refer. Then, when a person goes to buy, they are getting a deal! They put the coupon code in and get $10 off and then the affiliate makes $10 or $20 one time or based on your recurring product model if you have it.
Pricing is helpful to make products and offers good when the time comes that you want to sell lots of it.
So, let's say you don't want to offer money off or any products that you'd provide money or a percentage off. So you create a "focus" or "challenge" for your enrolling members.
Let's remember, this is not to be a free thing for anyone who wants to do it, but only for those who pay and join.
The free challenge might be an intro to you to do at some point, but not always worth your time.
Because you don't want to be flying at the seat of your pants and making it up as you go.
You at least want to know what your plan is, then of course, you can make some tweaks and turns as you need.
I challenge you to make offers, though, and regularly.
In fact...
I challenge you to make a deal a month for the next 12 months.
If you are not growing as you like, you need to put a little fire under your offers.
Instead of saying, "I've got a service I provide, here's the link to sign-up," or "call to sign up," I suggest lighting some fire under this offer. That is, make it a deal. One that comes and goes. If people understand your offers come and go, they'll understand that they need to take action on it, not wait for later but now. That's what you want! People who take action when you place a piece of content out like an offer with a deal.
You can do this every month.
It doesn't need to be difficult.
It's not just for those who want to provide sales or money off of their products, for some types of businesses, especially those who don’t sell physical products there's other "deals" that can be made. These non-product businesses might choose to add a bonus for the month or provide a coupon for a package deal for the month or offer a "focus" of the month.
If it’s not in your interest to have a sale, because maybe you don’t want to discount your services, having a monthly focus or challenge might be the incentive that pushes people to say yes to being a member or starting up with you…as a health coach, life coach, fitness coach or chiropractor.
A focus of the month would be where you have a challenge or something you or they will focus on and they will get the details of it when they join with you - or your membership, or your program, or sign up for your services today.
The focus of the month is usually outcome-related in a way that people are highly interested. Instead of "Weight loss" you may offer a "Clean-eating month challenge" and it's only available for those who are members and if they join this month.
What do you give these people who sign up for under a "focus of the month." This is up to you. You can make it simple and provide a checklist and a little video instructing them what to do and what to use to do it well. Then you can provide tools, a tracker, a grocery list, a recipe book or something that helps them do this challenge either with you, or with the group, or DIY-style with you checking up on them and providing a little extra for their program. You might just plan on taking everyone who is a paying member in your practice along for the ride with this particular challenge and do this each month. People join in as they are called.
You can plan a few simple, recurring challenges for a focus of the month events or for the whole entire year. Simplest to plan 3-4 focuses and repeat them as they fit. Then, maybe switch to a "free trial" or "money or percent off" or "special package deal" for certain special months, like your birthday, Black Friday or Christmas and provide a digital product (like you can on Gumroad.com) with coupons for a sale, or a physical product or package of products that you can also charge on Gumroad.com and ship to someone.
People need a reason to BUY NOW and you planning your year out for these sales will give that to them and keep your appointment books and income full and filling.
Here's what I suggest in a yearly plan (for products)...
1. Price your product with a regular price you like, then add $10 - $20 (or more if a higher ticket product). You add so you can later provide deals and sales
2. Add even another $10-$20 to the product price and then you are ready for super-sales times
For example,
Let's say I sell a supplement package for detoxing for $90. I then might choose to add up to $20 to this price to come up with my retail price of $110 for this particular detox product package. Then when my birthday or another special event or holiday comes up, I market it down for a super sale and provide it for the price of $90!
Then, I might have a group of affiliates who are interested in promoting what I do too (and I'm legally able to have this), I might provide them with a coupon like you can on Gumroad products you set up (it also allows for you to pay the affiliate as an incentive too), and that coupon is for $10 off for anyone they refer. Then, when a person goes to buy, they are getting a deal! They put the coupon code in and get $10 off and then the affiliate makes $10 or $20 one time or based on your recurring product model if you have it.
Pricing is helpful to make products and offers good when the time comes that you want to sell lots of it.
So, let's say you don't want to offer money off or any products that you'd provide money or a percentage off. So you create a "focus" or "challenge" for your enrolling members.
Let's remember, this is not to be a free thing for anyone who wants to do it, but only for those who pay and join.
The free challenge might be an intro to you to do at some point, but not always worth your time.
Possible Offer Types:
Here’s how we suggest a yearly focus or challenge plan...
1. Choose topics for the month that correspond with your business: look on relevant book and magazine covers that talk about your topics of interest - "Self" magazine for weight loss topics or JJ Virgin book covers and main points. See if one of those topics stands out.
2. Do this for at least four months into the year and then plan on repeating each probably twice at least, maybe three times for some (or all).
3. Come up with a program for it.
How to come up with a focus or challenge program...
Programs or Systems in Business
Does this yearly plan thing make sense?
Are you ready to put something in place?
I think this can be pivotal in your business growth - making deals, keeping your deals hot - here today, gone tomorrow and revving people with pent-up demand for what you do on a continual basis.
What you do and what you have is important. If you believe in it, it's important. Make it happen this year!
Grab your favorite niche and be known for something as a health coach, health product provider or health guide. Go here to choose the niche that fits you.
- Spots open (this week, next)
- Focus currently in place
- Bonus added
- Start-up pricing
- Current pricing
- Current package available
Here’s how we suggest a yearly focus or challenge plan...
1. Choose topics for the month that correspond with your business: look on relevant book and magazine covers that talk about your topics of interest - "Self" magazine for weight loss topics or JJ Virgin book covers and main points. See if one of those topics stands out.
2. Do this for at least four months into the year and then plan on repeating each probably twice at least, maybe three times for some (or all).
3. Come up with a program for it.
How to come up with a focus or challenge program...
Programs or Systems in Business
- When the client begins, they have a desire or a problem? (And we have a system – what is it?)
- They have the option to begin in a program
- The parts of the system that is worked by me is: ___________
- The part of the system that I hire to do the work is: ___________
- How it starts
- What you are required to do (if applicable)
- How you check how it’s going
- How it ends
- What is offered next
- I plan a program or a challenge for the client – that leads to fulfilling goals and outcomes they can measure
- I start by planning a program. Start with the sentence, “The client will…” and insert an action or three they take to keep it simple
- I consider how we can measure an outcome (assessments, surveys, measurements, tests, actions and tracking sheets, and more)
- I come up with an attractive title for my program. I can compare what I’d like to put together in a program with popular titles close to my topic that are featured on book and magazine covers.
- I write 3-5 steps the person takes
- I provide instructions, tools, maybe supplements or other products, and/or resources and training for the client
- I decide if I’ll deliver it: in person, in a group training, in a class or set of classes, as a recording or series of recordings or from an e-book or workbook as a DIY product, or in conjunction with a check-in schedule or private group a person can join
- Voila! A program is born.
Does this yearly plan thing make sense?
Are you ready to put something in place?
I think this can be pivotal in your business growth - making deals, keeping your deals hot - here today, gone tomorrow and revving people with pent-up demand for what you do on a continual basis.
What you do and what you have is important. If you believe in it, it's important. Make it happen this year!
Grab your favorite niche and be known for something as a health coach, health product provider or health guide. Go here to choose the niche that fits you.
Get marketing (& a plan for the year) mapped out for you!
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