1. Create a plan - having a plan is a good course of action. It means that you know where they want to go and generally have an idea of where they currently are. For example, you may know that women want to lose weight but often their metabolism has slowed down or their hormones have not been working for them based on the age of women you work with and their eating habits. You have an A and Z awareness of where they are in their journey.
2. Understand a possible ending point and time-frame for your plan. What are realistic expectations that can show that someone did something and made progress? People want to see and feel the progress. You may know that if a person runs and lifts weights four days a week, they can reasonably have reduced inches from their body and improved their metabolism. You may know if they take certain health actions like eat more vegetables and lean meats and cut the processed and refined foods that they will be leaning out and have less belly bloat. So understand what your time line for this will be and what progress notes they can make in between time so they know they made progress.
3. Create the steps in between. For your program, to get someone from A-to-on-their-way-to-Z, you need some steps that a person takes. The key is to fit those steps into the initially promised time-line. You can promise what you’ll do, but because everyone is different, you can’t promise results. So, it's best to find the simplest steps - like choosing just 2-5 of the best ones that people can stick to. Make those steps a part of your program. Don’t worry about being perfect your first few times. You can always re-thing these steps as you go and see what works best for most people.
4. Evaluate people. Do you know what will set you apart from others? Showing some results! You can show results with an evaluation. For a program, it helps to know where people came from with at least a simple question and answer or short evaluation of where they are. When you start with this, it's easy for both the clients and you to look at the results later, when you have them do their re-evaluation, after some time has passed and they've been in action. For a 12-week program, they can be given a re-evaluation question form at a specific time in the program or when-ever you hear them talk about getting results or making headway. You can even turn these re-evaluations into part-testimonial sheets and ask for their permission to share their words and their first name and optional picture if they like. Use their words, your questionnaire, your symptoms survey, before and after pics of themselves, or pictures of their spaces if working with their kitchen or work-out area. Your evaluation can be multiple choice, answering questions, or rating their progress using a 1-10 choice diagram (10 is the best, 1 is not much progress at all, 5 is somewhere in the middle). An evaluation is a great way for someone to see where they’ve been and ascribe value to what you do.

 
We have fun creating enticing content for our health coaches!
 
I know you want to help people get results too.
 
Right now, take advantage of this deal:
 
$15 off each month when you choose the content membership niche you want.
 
Use promo code STARTUP.
 
Go here: www.RealHealthMarketing.weebly.com
 
I look forward to connecting with you.
 
Cheers,
 
Dr. Julie

Read about programs of care here.

Because you're passionate about your area of expertise and interest you probably already help yourself utilizing what you know to work. You do it yourself and you continue forward even if only just for yourself.
 
In society, health and wellness is marginalized. We're replaced with bigger, seemingly more important medical and people-management systems. With this societal setup, it's easy to lose steam about the value you bring to others.

Here's where I want to step in, because we need you! You are valuable. My advice to you right now is to keep doing what you are doing. Hold close to what works (in your health area: fitness, yoga, mind, body health, nutrition, eating, weight loss, healing, etc.) and improve where you can. There's always room for improvement in your business - systems may be one area. Systems in business, are lacking for many.

If you haven't learned about creating a system to grow your business I encourage you to.

One book I recommend reading is The E-Myth Enterprise. It speaks clearly on what it takes to effectively design and create business systems that make your business thrive. No more floundering around, even if you want to keep a small practice.

Are you ready for a challenge to invite 50 people to your practice in the month of April, 2022?

I'm ready to help you really get into action.
 

• Are you tired of a slow-paced, barely anyone talking about you practice or business?
• Are you ready to have a stream of clients coming towards you?
• Do you want to practice using a system of regular marketing so you attract clients you love to work with?

 
Then you are ready to take the challenge!

• You can invite clients to your business or practice by coming up with an offer that sounds enticing and like today’s a good day for joining.
• You can use nice invitations that provide the messaging that connects with your readers’ concerns and desires
• You can share valuable content that a great client would share – like pertinent tips, questions answered and a little guidance too.
• And when you make an offer, you can put a little fire under it so people know it’s now or never (or in their minds it feels like that anyway 😊) – who doesn't love to share a sale?!

​
​You see, when you invite people, it doesn't have to be that you know exactly what one person is suffering from or without, it can be to a group of people for which whom you have an understanding about what they want.

You can convey this understanding and these invitations to a group through your email list, social media followers or group or through your blog and talks. To pick a niche you love for growing your business, check out the Emails that Sell monthly content membership niches here.

Of course, if you are going to invite one person at a time, you can use ice-breakers like these.

Who to invite:

• Invite affiliates or potential business-friends. These are people who cater to a group of clients that are similar to the type of clients you see. Or it might be a business or professional that is working with clients one step before they see you, or a step after they'd see you or during the steps laterally from when they see you (like another professional for which whom you co-manage a client). Here's how you can invite them to get to know your business:
  • Send them one series of emails that you hang your hat on (We offer a template for a set of monthly emails in your Emails that Sell membership)
  • Send a private text message invitation (if it seems like it could fit the situation - we offer a template for this in your Emails that Sell membership)
  • Send them one letter of introduction (recommend a follow-up)
  • Give them a set of brochures, cards, flyers or a clutch card around what you do or your offer
  • Invite them to events and offers that you host periodically
  • Ask them for an interview and interview them for your podcast or one series you decide to put together around a subject

• Invite regular people who have the problems that you can solve to your business, or invite those who know or care for people with problems or desires for a solution that you have.
  • Send them one series of emails that you hang your hat on (We offer a template for a set of monthly emails in your Emails that Sell membership)
  • Share your content with people – like from your blog, your email, your social media stream, from an article, newsletter, pdf, print-out (We offer regular content that stays on topic, in a set of monthly emails with your Emails that Sell membership)
  • Invite people individually or as a whole (like on social media) to your events and/or current offers
  • Share a flyer for this month’s offers in a prominent place
  • Invite a person in-person. If you notice they might have a need for what you do or have, you ask questions or share condolence with them around their problem, and you tell them about your program, offer or solution. (Try using an ice-breaker)

Are you ready for a challenge to invite 50 people to your practice in the month of April, 2022?

I'm ready to help you really get into action.

The good news...this challenge and training is free! When you purchase any Emails that Sell membership (right now $15 off with promo code: STARTUP).
 
Learn more about the challenge here => Challenge "Invite 50 People to Your Practice in April!"

Possible Offer Types:

• Spots open (this week, next)
• Focus currently in place
• Bonus added
• Start-up pricing
• Current pricing
• Current package available

Here’s how we suggest a yearly focus or challenge plan...

1. Choose topics for the month that correspond with your business: look on relevant book and magazine covers that talk about your topics of interest - "Self" magazine for weight loss topics or JJ Virgin book covers and main points. See if one of those topics stands out.
2. Do this for at least four months into the year and then plan on repeating each probably twice at least, maybe three times for some (or all).
3. Come up with a program for it.

How to come up with a focus or challenge program...

Programs or Systems in Business

• When the client begins, they have a desire or a problem? (And we have a system – what is it?)
• They have the option to begin in a program
• The parts of the system that is worked by me is: ___________
• The part of the system that I hire to do the work is: ___________
• How it starts
• What you are required to do (if applicable)
• How you check how it’s going
• How it ends
• What is offered next

Programs (for the client):

• I plan a program or a challenge for the client – that leads to fulfilling goals and outcomes they can measure
• I start by planning a program. Start with the sentence, “The client will…” and insert an action or three they take to keep it simple
• I consider how we can measure an outcome (assessments, surveys, measurements, tests, actions and tracking sheets, and more)
• I come up with an attractive title for my program. I can compare what I’d like to put together in a program with popular titles close to my topic that are featured on book and magazine covers.
• I write 3-5 steps the person takes
• I provide instructions, tools, maybe supplements or other products, and/or resources and training for the client
• I decide if I’ll deliver it: in person, in a group training, in a class or set of classes, as a recording or series of recordings or from an e-book or workbook as a DIY product, or in conjunction with a check-in schedule or private group a person can join
• Voila! A program is born.

Does this yearly plan thing make sense?

Are you ready to put something in place?

I think this can be pivotal in your business growth - making deals, keeping your deals hot - here today, gone tomorrow and revving people with pent-up demand for what you do on a continual basis.

What you do and what you have is important. If you believe in it, it's important. Make it happen this year!

Grab your favorite niche and be known for something as a health coach, health product provider or health guide. Go here to choose the niche that fits you.